The Visual Brand Case Study
The Visual Brand Case Study
Meeting Generated - 48 USD pipeline Created - 85,000 ROI 244%
Objective
Generate high-quality opportunities for their business pipeline while ensuring that these business opportunities showed up to sales proposals.
The Visual Brand is an entrepreneurial agency of accomplished creative and strategic professionals created to collaborate with clients to develop breakthrough ideas to move their businesses forward.
Founded by branding veteran, Randy Herbertson a recognized brand strategist and creative director with over 25 years of marketing and innovation experience.
The Challenge
Randy the CEO and founder of The Visual Brand came to Conker with the goal of nurturing his sales pipeline with opportunities that matched his ICP.
Before Conker, Randy relied on referrals and organic traffic to bring in clients for his business but with one of his major clients leaving recently he realized he had to find a new way to bring in clients on a predictable and consistent basis.
The Solution
By blending cutting-edge AI technology with our proven sales development strategies Conker was able to Identify over 18k businesses that matched The Visual Brand ideal client profile. This gave Randy an unprecedented opportunity to grow his business without having to spend countless hours on research.
Conker then used this to create multi-touchpoint campaigns to engage with these prospects in a highly personalized and non-generic way. Using dynamic AI-powered imagery and creative copywriting we were able to achieve great results in the initial 3 months converting 62 ready-to-meet prospects which included huge names like Uber.
The Outcome
This led to 5 new clients for The Visual brand which helped them achieve ROI quite quickly. Since then we have continued to help The Visual Brand grow its client base in a predictable and consistent way with our proven business development services.
