Reconnected Case Study
Reconnected Case Study
Objective
Reconnected, a full-service marketing agency founded by Jake Ford, They were looking to nurture its pipeline in a consistent way and to target bigger names in the industry. With Jake’s background and expertise in marketing and sales, the agency had already secured some notable clients. However, he realized the need for a solution that could help scale his business to the next level. Joe, the owner of Aperitif and one of Conker’s top-performing clients, referred Jake to Conker, recognizing the potential of a fruitful partnership.
The Challenge
Jake approached Conker with the goal of nurturing his pipeline and expanding his clientele to include larger industry players. He recognized the need for a solution that could effectively scale his agency’s operations and deliver substantial results.
The Solution
During the onboarding call, it became evident that the collaboration between Jake and Conker held great promise. There was an instant connection between Jake and our team. His industry knowledge combined with our proven business development strategies and market segmentation was able to determine the ideal industries to target for maximum impact.
To kickstart Jake’s lead generation campaign, our database team meticulously built a comprehensive contacts list. However, we aimed to provide more than just leads; we aimed to offer Jake a holistic business development solution. Understanding the unique value proposition of Reconnected, as well as Jake’s sales and marketing background, enabled us to create a highly personalized and tailored strategy.
With the foundation in place, we launched a multi-touchpoint campaign designed to showcase Reconnected’s value proposition and the benefits it could bring to potential clients. Our team ensured that each touchpoint conveyed a compelling message, captivating the prospects and highlighting the agency’s strengths.
The Outcome
The impact of our collaboration surpassed expectations. Within six weeks, Conker’s lead generation campaign for Reconnected generated over $85,000 in the top-of-the-funnel pipeline. The success continued as two new deals were closed, fulfilling Jake’s initial objectives and demonstrating the effectiveness of our solution.
The collaboration went beyond lead generation. Jake expressed deep appreciation for the business development insights he gained from Conker. Our strategies provided him with a better understanding of the current marketing industry landscape, positioning us as more than just a lead generation provider. We became Jake’s trusted partner in elevating Reconnected to the next level.
As our collaboration with Reconnected continues, we are committed to providing Jake with 15-20 ready-to-meet prospects each month. These consistent results have enabled him to achieve an ROI of over 244% for our services. Reconnected’s future shines brightly as we help them scale their agency faster and more predictably.
