The Visual Brand Case Study
Meeting Generated - 48 USD pipeline Created - 85,000 ROI 244%
Objective
Generate high-quality opportunities for their business pipeline while ensuring that these business opportunities showed up to sales proposals.
The Visual Brand is an entrepreneurial agency of accomplished creative and strategic professionals created to collaborate with clients to develop breakthrough ideas to move their businesses forward.
Founded by branding veteran, Randy Herbertson a recognized brand strategist and creative director with over 25 years of marketing and innovation experience.
The Challenge
Randy the CEO and founder of The Visual Brand came to Conker with the goal of nurturing his sales pipeline with opportunities that matched his ICP.
Before Conker, Randy relied on referrals and organic traffic to bring in clients for his business but with one of his major clients leaving recently he realized he had to find a new way to bring in clients on a predictable and consistent basis.
The Solution
By blending cutting-edge AI technology with our proven sales development strategies Conker was able to Identify over 18k businesses that matched The Visual Brand ideal client profile. This gave Randy an unprecedented opportunity to grow his business without having to spend countless hours on research.
Conker then used this to create multi-touchpoint campaigns to engage with these prospects in a highly personalized and non-generic way. Using dynamic AI-powered imagery and creative copywriting we were able to achieve great results in the initial 3 months converting 62 ready-to-meet prospects which included huge names like Uber.
The Autcome
This led to 5 new clients for The Visual brand which helped them achieve ROI quite quickly. Since then we have continued to help The Visual Brand grow its client base in a predictable and consistent way with our proven business development services.
Reconnected Case Study
Objective
Reconnected, a full-service marketing agency founded by Jake Ford, They were looking to nurture its pipeline in a consistent way and to target bigger names in the industry. With Jake’s background and expertise in marketing and sales, the agency had already secured some notable clients. However, he realized the need for a solution that could help scale his business to the next level. Joe, the owner of Aperitif and one of Conker’s top-performing clients, referred Jake to Conker, recognizing the potential of a fruitful partnership.
The Challenge
Jake approached Conker with the goal of nurturing his pipeline and expanding his clientele to include larger industry players. He recognized the need for a solution that could effectively scale his agency’s operations and deliver substantial results.
The Solution
During the onboarding call, it became evident that the collaboration between Jake and Conker held great promise. There was an instant connection between Jake and our team. His industry knowledge combined with our proven business development strategies and market segmentation was able to determine the ideal industries to target for maximum impact.
To kickstart Jake’s lead generation campaign, our database team meticulously built a comprehensive contacts list. However, we aimed to provide more than just leads; we aimed to offer Jake a holistic business development solution. Understanding the unique value proposition of Reconnected, as well as Jake’s sales and marketing background, enabled us to create a highly personalized and tailored strategy.
With the foundation in place, we launched a multi-touchpoint campaign designed to showcase Reconnected’s value proposition and the benefits it could bring to potential clients. Our team ensured that each touchpoint conveyed a compelling message, captivating the prospects and highlighting the agency’s strengths.
The Outcome
The impact of our collaboration surpassed expectations. Within six weeks, Conker’s lead generation campaign for Reconnected generated over $85,000 in the top-of-the-funnel pipeline. The success continued as two new deals were closed, fulfilling Jake’s initial objectives and demonstrating the effectiveness of our solution.
The collaboration went beyond lead generation. Jake expressed deep appreciation for the business development insights he gained from Conker. Our strategies provided him with a better understanding of the current marketing industry landscape, positioning us as more than just a lead generation provider. We became Jake’s trusted partner in elevating Reconnected to the next level.
As our collaboration with Reconnected continues, we are committed to providing Jake with 15-20 ready-to-meet prospects each month. These consistent results have enabled him to achieve an ROI of over 244% for our services. Reconnected’s future shines brightly as we help them scale their agency faster and more predictably.
The Aperitif Agency Case Study
Objective
Aperitif is a results-driven digital agency formed by a small team with a dedication to their clientele, their boutique agency works on their client’s behalf to produce comprehensive online solutions covering digital elements like search engine optimization (SEO), Google Ads, and social media advertising.
The agency was founded a couple of years ago by Joe Romeo as a side hustle that quickly turned into his full-time job since all of his expertise in the digital space where getting amazing results for his clients and this led to more and more business.
The Challenge
Joe the CEO and founder of Aperitif came to Conker looking for a way to bring in bigger deals for his business. He wanted to be able to fill his pipeline with big business names.
With Joe’s expertise in Google ads and SEO, he was being able to bring in new clients to his business but most of them did not match his ideal client profile, and ended up wasting his time with pointless sales calls.
The Solution
With Conker’s business development strategies and AI-powered research, we were able to pinpoint Aperitif’s ideal clients and build a contact list for these businesses.
After building this contacts list for Aperitif our next challenge was to create a multi-touchpoint campaign that could get our message across to these prospects in a way that was compelling and showed all of the value Aperitif could provide to these bigger-sized businesses.
Conker took the time to deeply understand the value proposition of Joe’s business and background in Digital Marketing and leveraged that trust and uniqueness to Aperitif to develop a highly personalized and unique strategy.
Conker’s lead generation campaign for Aperitif was able to create over 100k in the top-of-the-funnel pipeline. This then led to Aperitif closing 4 new deals which included big names like Harrolds which was exactly the type of clients Joe was looking for from this solution.
The Outcome
The future looks bright for Aperitif as we continue to provide Joe with 10-15 ready-to-meet prospects per month which helps him consistently see an ROI of over 350% for our services.
Conker proved to be the perfect solution for Aperitif in their search of attracting bigger clients to their business in a predictable and effective way.
